Curious & Creative

Curosity is what got me into Martketing and the ability to lead and create is what got me hooked. I have been fortunate to work with the best and on some of the most significant projects that have made real impact. What keeps me motivated is to keep producing creative ideas that get noticed, has emotional impact and starts meaningful conversations.

Diverse Experience

My past experiences include leading brand strategies, defining and owning product portfolios including GTM strategy and launching new products, leading sponsorships and partnerships across Entertainment, Sports and Gaming, fostering engaged high-performing teams and executing end-to-end brand campaigns to drive awareness, engagement and demand.

PORTFOLIO

Profile

I'm a proven leader in marketing and communications with over 15 years of experience, working at some of the world's top companies.

I’ve progressed through various marketing roles and spent time in leadership positions as a Global Product Marketing Lead, EMEA Head of Marketing, with my most recent role as Global Head of Brand and Communications.

My primary attributes are:

Effective Leadership: My style of leadership aims to provide a clearly articulated vision that instills every team member with a true sense of purpose. I’m able to create environments in which people feel confident and empowered to do their best work.
Creative Thinking: I’ve led teams that have developed and delivered first of its kind ideas that have fundamentally changed the fortunes of brands such as Microsoft, HP, RED, Canon and Vodafone.
Integrated Planning: I’ve successfully led several multi-disciplinary teams, across both brand and agency-side, that I’ve wrangled to work collaboratively to deliver against common objectives.
Lasting Brand Platforms: I’ve overseen the creation and the growth of brand platforms that have provided consistency and cohesion across all touch points and have been embraced and embellished by teams across the business.
Insight Led Marketing: I’m deeply interested in finding ‘The Idea’ that resonates with audiences and have led and been involved with extensive Market Insight and Data Analysis projects to deliver effectiveness and efficiency.