Marketing Professional
I’m Arun Ghosh, an award winning Marketer with over 15+ years of experience across the marketing mix. I help ambitious brands turn complex challenges into simple, impactful marketing that drives real commercial growth.
With experience across global technology, entertainment and lifestyle brands from Microsoft and HP to Meta and RED Digital Cinema, I build strategies, campaigns and brand experiences that connect culture, creativity and business results.
I have broad and extensive experience across the marketing discpline with detailed understanding of consumer and commercial marketing practices including physical and digital execution.
I have led sponsorships and partnerships across Entertainment, Sports and Gaming, Brand Campaigns, Retail Interiors, Events and Tradeshows, ABM campaigns, Lead Generation and Nurture, Content Campaigns and Social executions.
Comfortable creatively and commercially, building something from scratch is where I get most excited and doing what has never been done before is the challenge I always put my hand up for and relish!
Profile
A proven leader in marketing and communications I have over 15+ years of progressive experience in leadership positions and individual contributor roles. My primary attributes are:
Transformative Creativity
I’m driven by the pursuit of ideas that change outcomes. Throughout my career, I’ve helped brands including Microsoft, HP, Canon, RED Digital Cinema, and Vodafone unlock new opportunities through innovative thinking, turning ambitious ideas into measurable growth and lasting value.Uniting People Around a Common Goal
The most powerful achievements come from collective effort. I bring together diverse teams, disciplines, and perspectives around a shared vision, creating alignment, momentum, and a culture of collaboration that delivers exceptional results.Building Brands That Matter
I believe brands succeed when they stand for something meaningful. I’ve developed and grown brand platforms that create emotional connection, inspire advocacy, and provide a consistent foundation for long-term commercial success.Human-Centred Insight
I’m fascinated by what motivates people. By combining audience insight, cultural understanding, and data-driven analysis, I uncover the opportunities that help brands connect more deeply with customers and create experiences that genuinely matter.
Real People. Real Results.
Real People. Real Results.
Expertise
🟠 Strategic, Creative & Brand Development
🟠 Partnership Marketing Management
🟠 Product Marketing and NPI Launches
🟠 Pan-Regional Marketing & Transcreation
🟠 Integrated Marketing Execution
Brand Experience
About Me
Live: London, England
Languages: English + Dutch
Passports: UK + NL
Interests: Design, Architecture, Cycling, F1, Football, Music Technology, Cooking and Culture
Case Studies
HP | Premium PC Category
The Challenge: How do you make laptops culturally relevant to millenials and increase margin and AUP?
The Result: Created one of HP’s largest European lifestyle platforms featuring exclusive music experiences, impactful ATL placements, partnerships and a comprehensive content plan mapped across the customer journey featuring real user cases.
Vodafone | SaaS Product Portfolio
The Challenge: Launch a new product category that adds value to existing telco customers.
The Result: Defined and built Vodafone’s SaaS proposition for Cybersecurity, partnering with market leading software and solutions providers to tailor package solutions for Vodfone customers that add real value.
Meta | AI Glasses NPI Launch
The Challenge: Drive growth, establishing a new category in one of the worlds fastest moving technology companies.
The Result: Partnering with sales, product and partner teams, brought to market AI ‘Smart’ glasses with best in class product launches timed with global announcments and including localised moments that drove awareness and customer engagement.
Qualifications & Certifications
